Professor Rob Copeland is Director of The Advanced Wellbeing Research Centre, Professor of Physical Activity and Health at The Centre for Sport & Exercise Science, Sheffield Hallam University and a Chartered Sport and Exercise Psychologist with the Health Care Professions Council and British Psychological Society.  Rob is also the Director for the National Centre for Sport and Exercise Medicine in Sheffield, a London 2012 Olympic Games legacy programme that aims to improve the health and wellbeing of the nation through sport, exercise and physical activity.